At CDS we’re somewhat contrary when it comes to events as fundraisers because of the time and energy they can take to organize. However, they’re great friend-raisers and serve as a platform for you to build awareness in the community you serve beyond your core supporters.
We’ve all been on one side or the other of a big communication blunder, whether you received the same email twice from two different people, or someone gave you the wrong address for an 8AM meeting so now you’re late.
With each year, more and more non-profit organizations are preparing to enter into capital campaigns to construct or update facilities, build endowments, supplement operations and pursue other worthy financial goals. The more successful of these organizations will hire consulting firms to conduct Campaign Feasibility and Planning Studies. Identifying the best possible consulting firm for your organization is a critical decision. But there are many consulting firms and the proposals for service can vary widely. How can you make a thorough evaluation of a firm’s proposal, projected costs, and services if you have little or no direct experience?
In his video, Jeff Brooks from TrueSense Marketing, explores the 40/40/20 rule of direct marketing and its role in fundraising. The 40/40/20 rule suggests that 40% of the success of a direct marketing campaign comes from the quality of your list, 40% from your request and 20% from the creative. The video touches on all of these aspects, but focuses on the middle 40%, the offer or request. Brooks states there are 6 parts of a good fundraising offer.