With each year, more and more non-profit organizations are preparing to enter into capital campaigns to construct or update facilities, build endowments, supplement operations and pursue other worthy financial goals. The more successful of these organizations will hire consulting firms to conduct Campaign Feasibility and Planning Studies. Identifying the best possible consulting firm for your organization is a critical decision. But there are many consulting firms and the proposals for service can vary widely. How can you make a thorough evaluation of a firm’s proposal, projected costs, and services if you have little or no direct experience?
In his video, Jeff Brooks from TrueSense Marketing, explores the 40/40/20 rule of direct marketing and its role in fundraising. The 40/40/20 rule suggests that 40% of the success of a direct marketing campaign comes from the quality of your list, 40% from your request and 20% from the creative. The video touches on all of these aspects, but focuses on the middle 40%, the offer or request. Brooks states there are 6 parts of a good fundraising offer.
Originally launched in 2012 by the YMCA and United Nations Foundation, Giving Tuesday or #GivingTuesday as it is more commonly known, will be celebrating its sixth annual day of giving on Tuesday November 27. 2018 The concept is taken from well known marketing and retail pseudo-holidays Black Friday and Cyber Monday. #GivingTuessday celebrates the power of philanthropy in all forms around the world and encourages people to take a day and focus on the benefits that thousands of non-profit organizations and charities bring to communities internationally.